20-Year HERstory: What Young Filipinas Can Learn from the Story behind PH’s No. 1 Feminine Wash

How pH Care Pioneered Feminine Care in the Philippines

Have you ever wondered what life was like before feminine wash became a staple in personal hygiene? Well, let us tell you: it was not pretty! In fact, it didn’t even exist in the country before.

Most women just used soap and water to clean their intimate area—or worse, nothing at all! Some also thought that feminine wash was only for when they had their period or some kind of infection or irritation. Little did they realize that just like cleansing their faces and bodies, they also needed to give the right TLC to their fem area every day.

That’s where pH Care came in. The brand saw the gap and filled it, later making its mark at revolutionizing feminine care in the Philippines. 

pH Care is a local brand under UL Skin Sciences, Inc., the personal care company of Unilab—the country’s leading pharmaceutical and healthcare holding company that makes quality and affordable healthcare products for Filipinos.

Together, they combined their health and science expertise with a deep understanding of Filipina’s intimate care needs and introduced the first feminine wash specially formulated to match the natural pH level of 5 of the intimate area. This makes it gentle and safe for everyday use, unlike soap or other harsh cleansers that can disrupt the delicate balance of the fem flora.

Being the expert in women’s intimate care needs, pH Care has also introduced different variants that cater to different needs and preferences of women. So whether you need extra moisture, natural antibacterial protection, cooling, or whitening, pH Care has got you covered! They also have feminine wipes for instant freshness and on-the-go protection.

Immediately, pH Care won the hearts of Filipinas and became the No. 1 Feminine Wash in the market in its first year, as more women embraced their philosophy of caring for themselves and their fem area every day.

Learn and Share: The Story of #pHCaretoLearn and #ShareTheCare and Its Impact on Young Filipinas

Based on a 2022 Kantar study, 6 out of 10 young Filipinas are unsure how to care for their feminine area. pH Care wants to change this by providing and giving access to the right information on overall feminine care. 

To share its care philosophy to greater reach, pH Care launched #pHCareToLearn back in 2021 with the #pHCareToLearn website. This is part of pH Care’s advocacy to empower young girls with the knowledge and confidence to care for their intimate health and break the stigma on women’s health issues.

Continuing the #pHCareToLearn, pH Care launched Project #ShareTheCare the following year, which is a call to action for Filipinas to spread awareness and care for feminine health, not just for themselves but also for their loved ones and community.

Since launching in 2021, pH Care has been sharing the right information on feminine health and hygiene through various platforms. The brand created the TeenTok Share the Care Community online to spark conversations and partnered with Edukasyon.ph to make the #ShareTheCare site filled with informative fem care content available anytime, anywhere.

Offline, pH Care also hosted a successful in-person event that brought the fem care conversation closer to Filipinas. The Share the Care event gathered media partners, influencers, and members of university publications and student organizations from all over the country to talk more about feminine health and hygiene and how to share it with others, taking a step towards normalizing conversations about feminine health and hygiene.

The campaign has been effective in educating young Filipina teens about fem care. The 2022 Kantar Data, Brand Health Study on the Feminine Care Solutions Market, can attest to this, as it shows that feminine health and hygiene awareness among this group increased by 16% to 34% since pH Care launched Share the Care in 2022.

pH Care knows its campaigns are not a quick fix but a long-term commitment. The brand is passionate about spreading the #ShareTheCare message and reaching more girls with its vision—and truly, the best is yet to come!

Be Part of HERstory: How You Can Continue pH Care’s Legacy of Fem Care

Project #ShareTheCare was more than just a feminine health and hygiene education campaign. It’s also a movement that inspires young Filipinas to share the care with others. pH Care wants you to know that fem care is not something to hide or be embarrassed about; instead, it’s something to embrace and celebrate.

Whether you’re a loyal user or a curious newbie, you can help continue the legacy of pH Care by making personal care a part of every girl’s daily routine. How can you do that? It’s simple: just talk about it! #ShareTheCare with your friends and even strangers by having open and honest conversations about feminine health and hygiene. You can also do it by sharing your own FHH journey or sending them links to valuable fem care content.

When we #ShareTheCare with others, we can make the world a better place where all women’s needs are met and fem care is openly-discussed. So what are you waiting for? Join pH Care in their 20-year HERstory of caring for Filipinas. Together, we can make the world a more open and caring place for all women!