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How Education Is Influencing The Start-up Culture

Nowadays, employees seem to have more fun in the office rather than at home. Brightly colored bean bags, nerf guns, and unheard of benefits are changing the conversation on the way things are done in the business world. The catalyst? Millennials and startups.

Startups have imposed an office culture that has challenged the norm and have attracted millennials from all parts of the world. These days, companies are coming up with creative benefits to attract incoming generations. One great example of these companies is Dropbox, who offers employees unlimited time off!

The need to attract millennials is certainly leading this trend and it all comes from the desire to do work that matters and having work benefits that go well with their valuesThis shows that happy employees are productive employees and millennials care about something greater than just earning money. It’s a lot more specific than that.

How does education come in the mix?

The concept of education has always been the same. You study well, you graduate, and you get a good job. However, with the advent of technologies and quick access to endless information, education is also changing. It’s adapting.

Programs around the world are giving more attention to adaptability nowadays aside from knowledge. All things are moving at a swift pace and programs are changing to cater to different fields so that graduates can keep up.  

One program worth highlighting is the Master of Science in Entrepreneurship and Global Marketing (MScEGM). It is a joint program between the department of marketing of Hong Kong Baptist University and the Grenoble École de Management. Students of this program spend one semester in France and the other semester in Hong Kong for a more diversified experience.

Successful graduates of the program are expected to demonstrate an understanding of entrepreneurship theory, tools, business models, global marketing knowledge as well as advanced analytical and critical thinking. These are all necessary in today’s world for managing change and creating new businesses.

Hong Kong Baptist University

The Hong Kong Baptist University encompasses eight Faculties/Schools offering a wide range of programs. HKBU prides itself on its dual focus on teaching and research while also encouraging service to society among its staff and students. 

One of the main goals of HKBU is to deliver the best student experience through integrity, creativity, communication, employability, and commitment to the common good of humankind. They achieve this through their research-led curriculum, cross-cultural learning experiences and enhanced experiential learning opportunities.

Grenoble École de Management 

The Grenoble École de Management offers 50 educational programs in French and English that cover all levels of study from undergraduate, postgraduate, doctoral and continuing education. Throughout the years, the school has developed solid expertise in the management of technology and innovation. 

GEM is also affiliated with a number of institutions and organizations. A few examples of them are the Grenoble Chamber of Commerce and Industry and the Université Grenoble Aples Community. GEM is also a founding member of the GIANT Innovation campus in Grenoble.

Master of Science in Entrepreneurship and Global Marketing (MScEGM)

The MScEGM program is a unique program that brings together the expertise of two leading business schools in the world. As a student, you will have the opportunity to receive Venture Capital Funding to fund your own company! Yes, you read that right.

The Master of Science in Entrepreneurship and Global Marketing is a joint-award by the Department of Marketing of Hong Kong Baptist University and the Grenoble Ecole de Management on a 15-month full-time study basis. The program will equip students with a wide range of knowledge from the startup creation process, new venture business planning, strategic management, advanced effective sales to leadership and digital marketing strategy.

Students will get to study entrepreneurship in 2 continents which will provide them with a unique and global entrepreneurship perspective. This makes the program perfect for students who are planning to start their own company in the future.

Hong Kong Baptist University and the Grenoble Ecole de Management are both triple-accredited by the most influential and largest business school accreditation associations. 

The first semester starts in September 2019 in Grenoble, France. The second semester starts in January 2020 in Hong Kong.

Interested in becoming a student of the MScEGM program?

Learn more about the Master of Science in Entrepreneurship and Global Marketing program!

This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance (Reference number: 472820/472821). It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.

 

Written By:

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Created in Partnership with Hong Kong Baptist University

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