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Investing in the Future of Young Pinays is a campaign that aims to empower women in the workplace and society through a positive shift in culture, traditions and mindsets. The initiative is a response to the Philippines’ high rate of unemployment, unfavorable working conditions, and gender pay gap among women.
Recognizing the role of education in bridging the gap, Edukasyon.ph, in partnership with Investing in Women, are using online and offline efforts to reach female students and their social influencers including their parents, teachers, and young male peers.
The focus is to provide young girls with choice, convenience and advice for their education to employment journey, ultimately helping them act on career decisions that match their potentials and interests.
Edukasyon.ph mobilized the support of ten youth ambassadors in amplifying the advocacy for women’s economic empowerment.
The Media Advocacy and Spokesperson Training Workshop was provided to the ambassadors to fully equip them to share the advocacy’s messages through various media platforms. Moreover, the workshop reinforced appreciation of ethical and best practices in media relations.
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