Designed to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on media professions. It aims to produce graduates who will be professionally competent, morally upright, and socially responsible contributors to national development.

The curriculum is based on the standards set by the Commission on Higher Education (CHED) and is benchmarked from the curricula of leading academic institutions, national and international, offering similar programs.