Bachelor of Arts in Communication Major in Advertising and Public Relations
Assumption College, Inc.

(Tuition fee is not stated)
3-4 years

Course Description

This course gives students a general knowledge of the advertising industry as a whole including sales promotion, brand management, marketing strategies and market research as well as an experience of the creative design process. Students are also exposed to new trends in advertising such as social marketing and integrated marketing communications. Advertising graduates are equipped to be in Public Relations, creative, account development, sales promotion and marketing, and other fields including corporate communication, media buying and events management.

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