The Bachelor of Science in Business Administration is a four-year program previously known in CTU as the Bachelor of Science in Technology Management (BSTM). designed to provide students with familiarity in business operations. Students in this program will develop their critical decision-making skills for strategic and executive work which are required for competing in the global business world. This program is suitable for students who have, or want to have the leadership skills necessary to have successful careers in managerial and supervisory positions.


Major offered in this university:

• Marketing Management
  Bachelor of Science in Business Administration major in Marketing Management is a program designed to give its students the knowledge and skills for effective marketing and sales strategies. Learning how to become an effective marketer and manager will make the students learn how to respond to the demands of competitors, the government, and other social issues. Sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility are among the theories and concepts that are discussed in this program.
  BSBA in Marketing Management is for students who are planning to pursue careers in the fields of marketing, advertising, and research.