Advertising and Public Relations Double Major
Curtin University

(Tuition fee is not stated)
3-4 years

Course Description

Bachelor of Commerce - BCom(Curtin) - MJDU-ADVPRBusiness and Law
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
Location Bentley, Malaysia or Mauritius This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus or mixed on- and off-campus
Intake February or July 

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Make your point known

Develop an understanding of the role and effect of advertising and public relations within the business, social and political arenas. In Advertising, you’ll gain insight and appreciation into the creative elements of advertising and learn how to effectively apply these to marketing communications and advertising industries.

In Public Relations you’ll learn about relationship management in all areas of organisational activity. You’ll develop the skills and knowledge required to help a business achieve their goals. You’ll also learn how to plan, develop, implement and evaluate communication strategies to present an organisation in the best light to public and clients.

During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.

High achieving students may complete an additional honours year enabling them to undertake their own significant research project.

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