|Study method||Full-time or part-time|
|Intake||February or July|
|Duration||6 months full-time or part-time equivalent|
The Graduate Certificate in Marketing is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.
In this course you will learn about the principles of marketing management, buyer behaviour and marketing communications. You will have the opportunity to undertake a hands-on marketing research project and learn how relevant data can be used to guide marketing decisions.
The concepts introduced in the course are highly applicable to the achievement of practical marketing goals in the contemporary global business environment.