|Guaranteed ATAR||70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.|
|Location||Bentley, Malaysia or Mauritius This course may not be offered at all locations every year. Please contact us for more information on availability.|
|Study method||Full-time or part-time|
|Study mode||On-campus or mixed on- and off-campus|
|Intake||February or July
Regional campuses may offer the common first year units only.
|Duration||3 years full-time|
Develop the products and the people
This major combination caters for students who want an overall understanding of managerial competencies and the functional area of marketing.
The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, program solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.
High achieving students may complete an additional honours year enabling them to undertake their own significant research project.