Marketing
Curtin University

(Tuition fee is not stated)
3-4 years

Course Description


Bachelor of Commerce - BCom(Curtin) - MJXU-MRKTGBusiness and Law
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
Location Bentley, Malaysia, Mauritius, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Online - find out more
Study mode On-campus, mixed on- and off-campus and online
Intake February, July, January or August 

Regional campuses may offer the common first year units only.

Duration 3 years full-time

Have you ever wondered what makes people choose certain brands over others? Marketing have one of the most important functions in a successful business. They work out how to persuade their target audience to buy their product or services and how to help companies differentiate themselves from their competitors.

This major provides you with an understanding of the role marketing plays in creating customer value. You will have the chance to explore the diverse field of marketing, including international and internet marketing and communication, retail and services marketing, research, product, pricing and promotion strategies, and consumer behaviour.

You will learn to analyse the behaviour of competitors and customers to discover how marketing can predict customer demand for products, services or ideas.

Your study will involve interaction with industry as many of the units focus on real clients and case studies. There are opportunities for industry exposure and professional placement to increase your interaction with industry while you study.

Marketing is offered as part of the Bachelor of Commerce. You can enhance your studies with a secondary major or choose from a range of elective units to support your career goals.

2018 intake for Curtin Dubai

  • Trimester 1
  • Trimester 3

You can study this as part of a double major:

*Please note not all majors are offered online

You can study this as part of a double degree:

*Please note not all majors are offered online

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