|Study method||Full-time or part-time|
|Intake||February or July
Some units have flexible online components and/or special weekend intensive classes.
|Duration||2 years full-time or equivalent part-time|
The Marketing Major (Mcom) provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.
Specialist topics include aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism.
As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest.
The course is industry-focused and relevant to the marketing profession. There is regular interaction with industry through guest speakers and practical workplace projects. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on marketing in an international context.