Marketing (Mass Communication)
Curtin University

(Tuition fee is not stated)
3-4 years

Course Description


Bachelor of Arts (Mass Communication) - BA(Curtin) - STRU-MRKTGHumanities
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
Location Bentley, Mauritius, Sarawak, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February, July, January or August
Duration 3 years full-time

Marketing is one of the most important functions in a successful business. It is a dynamic area that involves helping businesses differentiate themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service.

The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:

• international marketing
• internet marketing
• anticipation of demands for products, services and ideas 
• analysis behind the behaviour of competitors and customers 
• product design
• promotion
• pricing
• distribution strategies.

The Marketing stream is available as part of the Bachelor of Arts (Mass Communication).

2018 intake for Curtin Bentley

  • Semester 1 (February)
  • Semester 2 (July)

2018 intake for Curtin Dubai (Web Media and Marketing streams only)

  • Trimester 1 (January)
  • Trimester 3 (August)

2018 intakes for Curtin Malaysia (Sarawak) (Corporate Screen Production, Journalism, Marketing and Public relations streams only)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Singapore (Journalism and Marketing streams only)

  • Trimester 1A (February)
  • Trimester 2A (July)
  • Trimester 3A (November)

2018 intake for Mauritius (Corporate Screen Production, Journalism, Marketing and Web Media streams only)

  • Semester 1 (February)
  • Semester 2 (July)

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