Mass Communication
Curtin University

(Tuition fee is not stated)
3-4 years

Course Description


Bachelor of Arts (Mass Communication) - BA(Curtin) - B-MASCOMSHumanities
Guaranteed ATAR 70 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.
Location Bentley, Mauritius, Sarawak, Singapore or Dubai This course may not be offered at all locations every year. Please contact us for more information on availability.
Study method Full-time or part-time
Study mode On-campus
Intake February or July
Duration 3 years full-time

Our mass communication degree produces corporate media professionals for the 21st century. This major will help you to become part of a growing employment sector in mass communication, digital media and corporate communication.

This course will prepare you for working across more than one area in the rapidly expanding world of media and corporate communication. It provides key technological skills and knowledge for work in corporate media and communication fields, as well as an understanding of issues and debates concerning media, communication and information.

You can tailor the course to your learning and career goals. It begins with an introduction to the many different areas that make up today’s media and corporate communications environment, providing students with the opportunity to take foundation units in media studies.

In your first year, you will study foundation units in:

  • journalism
  • screen production
  • web media
  • design
  • marketing
  • public relations.

In your second and third years you consolidate your training by choosing two streams to specialise in. The first stream can be chosen from:

  • Corporate screen productionLearn about screen production techniques, documentary workshop, history of screen language, screen writing, broadcast video production or corporate documentary.
  • JournalismLearn print and broadcast journalism theory and practice. Learn how to communicate effectively, produce news and current affairs material for print and electronic media and the legal and ethical rules that govern the profession.
  • Web mediaLearn how the internet and the web are significantly changing, and affecting communications and the media. Through elective studies, you can learn fundamental skills in web coding and design basics.

The second stream may also be taken from those areas or you may prefer to choose from:

  • Digital designDevelop intermediate-level skills in multimedia design practice, animation and computer-based visualisation. You can expand these skills further in one or more areas of animation and motion graphics, 3D animation or internet design.
  • MarketingThis stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.
  • PhotographyThis stream allows you to develop an understanding of the concepts and skills in still photography for corporate communications.
  • Public relations: Develop an understanding of the fundamentals of professional public relations practice: its principles, techniques, cases, financial and professional practice.
  • Graphic communication: Learn to combine words and pictures in a highly organised and persuasive way to sell products and ideas.

Your second and third year core units give you an insight into a range of media issues and communication contexts, teaching you the technical skills for your professional ambitions and also the flexibility and critical awareness that comes with a broader intellectual understanding of media and corporate communications.

You also have four electives which you can use to extend your studies or broaden your skills by selecting units from a complementary discipline. Alternatively, you can choose to undertake a professional internship

All the disciplines have a strong connection with professional practice and feature opportunities to apply your practical skills and understandings. Students from different areas of study are encouraged to work together as they progress through the program on projects that reflect the nature of the evolving media, mass communication and creative industries and how they interact with the corporate and business communities. 

2018 intakes for Curtin Bentley (All streams)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Curtin Dubai (Marketing and Web Media streams only)

  • Trimester 1 (January)
  • Trimester 3 (August) 

2018 intakes for Curtin Malaysia (Sarawak) (Corporate Screen Production, Journalism, Marketing and Public relations streams only)

  • Semester 1 (February)
  • Semester 2 (July)

2018 intakes for Curtin Singapore (Journalism and Marketing streams only)

  • Trimester 1A (February)
  • Trimester 2A (July)
  • Trimester 3A (November)

2018 intake for Mauritius (Corporate Screen Production, Journalism, Marketing and Web Media streams only)

  • Semester 1 (February)
  • Semester 2 (July)

 

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