|Guaranteed ATAR||80 This is the ATAR level at which an offer of admission is guaranteed, subject to any other non-ATAR criteria being met.|
|Study method||Full-time or part-time|
|Study mode||On-campus or partially online|
|Duration||5 years full-time|
Psychology and marketing work together hand-in-hand, as modern day business, marketing in particular, requires a clear understanding of consumers’ needs and wants in the fast-paced competitive landscape. Having a psychology background while working in marketing, or vice-versa, will provide a more insightful knowledge base to deal with the day-to-day challenges of the business world.
In this double degree you will learn key concepts and theories in psychology and marketing and apply them to real-world situations. You will develop an advanced knowledge of the human brain and behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.
You will learn how to analyse and interpret market research data using appropriate technologies and identify local, regional and global issues that affect business. You will also learn advanced psychological methods and the ethical implications of research.
This double degree will enable you to run your own virtual company in the business capstone unit. In this unit, you will use the internationally developed Capsim software to make decisions about market share, manufacturing, cash flow, product development and other factors that will interplay and affect your business's performance.
Please note: this course is pending registration for international onshore students on student visas. Please contact the Curtin International office to determine availability for international students.