The program inculcates awareness and responsibility in the use of communication media- television, radio and electronic media and knowledge of the realities and the mechanics of production and the entire work in the media environment.
The program trains future journalists for the broadcast, print, and new media. It equips students with ethical and journalism standards for the proficient and responsible use of communication media. It also provides practical hands-on learning, and actual exposure to various aspects of news and public affairs.
Students who complete the course (Communication or Broadcast Journalism) will have many career options, especially in the broadly defined fields of journalism, radio, television, new media, advertising, strategic public relations, and integrated communications. Majors are expected to learn how the various fields in mass communication function and how they are structured. They are also expected to understand the convergence of media and its effects.
Students who complete the Broadcast Journalism or Communication major are expected to:
- Understand and apply relevant theories of mass communication;
- Understand and analyze research in mass communication;
- Understand and apply legal issues, statutes and regulations affecting mass communication;
- Understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media;
- Demonstrate proficiency in writing for the mass media;
- Demonstrate competence in the student's chosen track within the major.
Graduates of the program may work as sports/news reporters on television or on the radio, news editors, photographers, newspaper columnists, or journalists.