The program provides students with the appropriate training in the various fields of communication. It develops their ability for critical inquiry towards the advancement of knowledge and professional leadership.
The program trains future communication professionals and leaders of the industry. It equips students with ethical standards for the proficient and responsible use of communication media. Likewise, it provides practical hands-on learning, and actual exposure to various fields of communication.
The program offers specializations in three areas of in communication namely: Advertising, Public Relations and Media Production.
Students who complete the course (Communication or Broadcast Journalism) will have many career options, especially in the broadly defined fields of journalism, radio, television, new media, advertising, strategic public relations, and integrated communications. Majors are expected to learn how the various fields in mass communication function and how they are structured. They are also expected to understand the convergence of media and its effects.
Students who complete the Communication or Broadcast Journalism major are expected to:
- Understand and apply relevant theories of mass communication;
- Understand and analyze research in mass communication;
- Understand and apply legal issues, statutes and regulations affecting mass communication;
- Understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media;
- Demonstrate proficiency in writing for the mass media;
- Demonstrate competence in the student's chosen track within the major.
Graduates of the program may work as writers, editors. media practitioners. public relations specialists, film or video producers or directors, photographers. entrepreneurs or educators.