The Bachelor of Arts in Mass Communication program enables students to reach their fullest potential through practical work experience with a variety of student and professional settings. Graduates are challenged to keep up with changes in today's world. They are encouraged to participate in civic affairs by equipping them with critical skills necessary to evaluate social issues, express opinions and assume positions of responsible leadership in a democratic society. The program offers basic concepts and theories of Mass Communication with emphasis on the relevant history, function, operation and impact of mass media in modern society as well as an overview of the different aspects of communication.
The courses are designed to provide graduates with skills in print media, radio, television and other related fields of mass communication.
AB Mass Communication graduates can be easily absorbed in government service and private enterprises as researchers, journalists, publications specialists, personnel managers, human relations supervisors as well as community and corporate communication officers.
The ability of the graduates to express their ideas with clarity and effectiveness is a skill that opens doors in any professional field.