The Bachelor of Arts in Communication is a four-year degree program intended for individuals who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. Students also get a wider understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The course integrates the mastery of radio, television, print media, and other media platforms used for communication.