Bachelor of Arts in Communication Major in Integrated Marketing Communications
Lyceum of the Philippines University - Manila (LPU)

(Tuition fee is not stated)
3-4 years
Response rate: 42.6%
Response time: Typically replies within months
Apply Now

Course Description


Marketing studies what is important to a customer and building a brand around the customer’s values, while communication and the management of are essential in all aspects of a human being’s as well as the organization’s existence. When applied strategically, the concepts, principles, and applications of marketing and communication create an impact on organizations and brands, giving personality and character beyond being plain products or services. The program merges marketing and communication strategies in brand-building while being useful in other areas such as corporate communication, reputation management, advocacy promotion, and health communication, to name a few.

Apply to Lyceum of the Philippines University - Manila (LPU)

We've Moved to a new Site!

This page has been archived and is still available for historical purposes. You may still view the contents of this page by exiting this panel

Click here to visit our main site or wait 20 seconds to be redirected automatically to https://portal.edukasyon.ph/schools/lyceum-of-the-philippines-university-manila-lpu/courses/bachelor-of-arts-in-communication-major-in-integrated-marketing-communications