Marketing studies what is important to a customer and building a brand around the customer’s values, while communication and the management of are essential in all aspects of a human being’s as well as the organization’s existence. When applied strategically, the concepts, principles, and applications of marketing and communication create an impact on organizations and brands, giving personality and character beyond being plain products or services. The program merges marketing and communication strategies in brand-building while being useful in other areas such as corporate communication, reputation management, advocacy promotion, and health communication, to name a few.
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