The BSBA in Marketing Management program is designed to equip you with the knowledge and skills for effective marketing and sales strategies: how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. The course also focuses on strategic marketing issues, which marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, the student will learn to respond to the demands of competitors, the government, and larger social issues.
Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility. The program will provide students with opportunities to go beyond the classroom. Feasibility studies will require field work and interviews with customers in projected target markets. As a specialized major, the course seeks to produce graduates who are able to work in the fields of marketing, advertising and research.