BACHELOR OF ARTS IN COMMUNICATION (BA COMM)

The Bachelor of Arts in Communication program adheres to excellence and relevance and aspires to
transform students into proficient communicators who catalyze positive change in society through their
understanding of the evolving media landscape. Students undergo a rigorous curriculum that allows them
to take deep dives on the theory and practice of communication through diverse and emerging media
platforms. The program exposes students to various disciplines including media production, broadcasting,
journalism, advertising, and communication research taught by expert faculty members and media
practitioners. A wide array of elective courses, research exposure, and internship opportunities enable
students to design their own learning experiences based on their personal interests and learning goals.
MCM’s learner-centered and outcomes-based pedagogies actively engage students with current social
and political issues, expose them to various forms of arts and culture, and promote a rich learning
environment that prepare them for rewarding careers in the media profession and allied fields.

Program Educational Objectives
Three years after graduation, graduates of the BA Communication Program shall be:
•equipped with theoretical and technical competencies relevant in the practice of ethical and effective
communication applicable in various communication or media professions and contexts that can
support the industry, academe, government, or community;
•collaborators and innovators in the field, leading or participating in efforts to address social, technical,
ethical and business challenges; and
•engaged in life-long learning and professional development.

Student Outcomes
At the end of the program, graduates of the BA Communication Program will be able to
•communicate in different formats and platforms (print, broadcast, and online);
•produce communication plans and materials in different formats for various platforms and purposes;
•conduct communication/media research and evaluation;
•adhere to ethical standards, practices, responsibilities and accountabilities of the communication profession;
•apply communication theories/models, principles, practices, and tools in relevant and development work;
•collaborate effectively in multidisciplinary and multicultural teams;
•effectively communicate orally and in writing using both English and Filipino;
•preserve and promote Filipino historical and cultural heritage;
•recognize the need for and demonstrate the ability for lifelong learning and service orientation; and
•participate in the generation of new knowledge or in research and development projects and activities.

Careers
The program caters to students who are interested in future careers in:
•Communication and Media Production
•Advertising and Marketing
•Public and Corporate Communication
•Media and Social Science Research
•Program Development and Public Relations
•Human Resource
•Policy-making and Legislative Procedures
•Academe and Graduate studies
•Impact Assessment and other Social Advocacies