CHED ACCREDITATION: G.R. 077, Series of 2015
PROGRAM HEAD: Lizza Gutierrez
The Multimedia Arts (MMA) program trains students in effective Communications Design that harnesses a strong foundation in critical thinking through a range of traditional and electronic media application. The core of the program is an interdisciplinary problem-solving mindset that focuses the students’ ideation and creative talents toward practical applications.
MMA students acquire Communication Design theories and principles, and a broad range of crafting skills using both traditional and digital tools. They also learn how to manage projects, how to work with clients and how to collaborate in creative teams. Classes are project-based and emphasize the students' conceptual process and final output – portfolio building begins freshman year. Student work is critiqued and evaluated by faculty, student peers and creative professionals in order to provide an engaging learning environment and level of objectivity not commonly found in the local educational arena.
Having instructors and guest lecturers who are industry practitioners not only provides a real world context but also gives students the opportunity to network with the professional creative community. Many of the classes are designed to be collaborative not just between MMA students but across the school’s various business, arts and technology disciplines.
The program prepares students to play a creative role in various fields including Advertising; Graphic Design; Publishing; Digital Marketing; Video Production and Post-production; Web and App Development; and even the creation of their own original content.