unless you have disabled them. You can change this in your browser's "Cookie Settings" at any time, but parts of our site will not function correctly without them.
This program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.
The objectives of the program are:
Help the students to seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director.
Guide the students in organizing or managing entrepreneurial activities if they decide to be self-employed.
Equip students with knowledge of the principles and concepts of marketing.
Prepare students to pursue a teaching career or graduate studies in business.
PROGRAM EDUCATIONAL OBJECTIVES (PEO):
In compliance with the competencies set by the Commission on Higher Education for BSA & BSBA, with the university goal for the educational paradigm shift through Outcomes-Based Education, and to align the programs with the Institutional Intended Learning Outcomes (Graduate Attributes), the following educational objectives were developed:
The graduates of this program should:
Attain a certain degree of professional skills and expertise in making themselves successful in any marketing practice and in other careers/fields they intend to pursue and manage.
Attain careers where they will produce successful marketing communication platforms that are based on sound business practices and ethical standards.
Attain a high level of entrepreneurial expertise in designing sustainable business development that will contribute to the over-all status of the industry.
Attain leadership both in the practice of their profession and in community engagement.