The Bachelor of Science in Business Administration program is designed to provide students with familiarity in business operations. Students in this program will develop their critical decision-making skills for strategic and executive work which are required for competing in the global business world. This program is suitable for students who have, or want to have the leadership skills necessary to have successful careers in managerial and supervisory positions.
The Bachelor of Science in Business Administration major in Marketing Management
is a program designed to give its students the knowledge and skills for effective marketing and sales strategies
. Learning how to become an effective marketer and manager will make the students learn how to respond to the demands of competitors, the government, and other social issues. Sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility are among the theories and concepts that are discussed in this program.
BSBA in Marketing Management is for students who are planning to pursue careers in the fields of marketing, advertising,
The Bachelor of Science in Business Administration major in Operations Management
gives students knowledge and skills in product creation, development, and distribution
as well as substantial measurement and internal processes analysis
. Students will learn about topics in product and process strategy, capacity, planning, location and layout strategies, aggregate planning, and supply-chain management.
BSBA in Operations Management
graduates will most likely be employed to work in operations, planning, project management, purchasing, inventory, logistics,
and the like.