Bachelor of Science in Business Administration major in Marketing Management is a program designed to give its students the knowledge and skills for effective marketing and sales strategies. Learning how to become an effective marketer and manager will make the students learn how to respond to the demands of competitors, the government, and other social issues. Sales management, brand, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility are among the theories and concepts that are discussed in this program.
BSBA in Marketing Management is for students who are planning to pursue careers in the fields of marketing, advertising, and research.
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