Adapt and respond to the demands of a dynamic media environment.
The AB in Media and Entertainment Management (MEM) is a response to emerging global trends that have been reshaping ICT and the media and entertainment landscape. These trends are commoditization, convergence, the rise of social networks, and participation economy. MEM draws from the disciplines of strategic business management, digital media management, entertainment culture, interactive marketing and marketing communications.
The MEM program aims to produce professionals who know how to:
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