The MA Media Studies (Film) program acknowledges the extensive impact of Film and its immense popular appeal. The program provides scholars with a means of closely inspecting and evaluating film as a complex social, cultural, and industrial phenomenon. It also focuses on the study of film vis--vis the increasingly urgent issues of globalization and new media technologies. It seeks to instill increased professionalization in Philippine film practice and upgrade local film scholarship. The programÕs courses operate on the principle of praxis, wherein theory courses are tempered by the possibilities of real-life applications, and production courses draw from and return to philosophical issues in the conception and evaluation of projects.