Bachelor of Arts in Communication and Media Studies is designed for students who wish to pursue a career in the fields of media, advertising, public relations, and similar industries. It discusses how different media platforms are able to relay the information through verbal and non-verbal messages. They also attain a more in-depth understanding of how communication works in interpersonal relationships, organizations, groups, and cultures. The mastery of radio, television, print media, and other media platforms used for communication are all integrated in this program.

This program is also offered in Tacloban Campus but named as "Bachelor of Arts in Communication".