Bachelor of Science in Business Administration Major in Marketing Management
Marketing Management is designed to equip students with the knowledge and skills for effective marketing sales strategies; how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. It also focuses on strategic marketing issues which marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, the students will learn to respond to the demands of competitors, the government, and larger social issues. They will become skilled at sales management, brand distribution, e- commerce, franchising, retailing, information technology and corporate social responsibility.