Bachelor of Business Administration in Marketing
Hult International Business School - Boston Campus

USD 41,650 (Per Year)
3-4 years

Course Description


Marketing majors are curious, analytical, and creative. When you focus on marketing, you’ll learn to understand consumer behavior, how to connect with market needs, and how to shape brand perceptions. It’s an inspiring curriculum that embraces the latest thinking about the customer–brand relationship.

Build brands that matter  
Marketing leaders know that customers are the path to growth and profit. With a major in Marketing, you’ll come to understand how to pinpoint and analyze why consumers behave the way they do—and how to convince those consumers that your organization can meet their needs better than anyone else. Hult is committed to a marketing curriculum that embraces the latest thinking on the customer-brand relationship. 

Harness the future 
Technology has changed the face of marketing forever—destroying old boundaries between professional marketers and consumers. Customers now expect to be co-creators of the brands they engage with, and bold creativity is required to harness the potential of this powerful dynamic. This disruptive change will continue at a rapid pace, and Hult is committed to a marketing curriculum that embraces the latest thinking on the customerbrand relationship.

Gain a concrete understanding of:

  • The latest in cutting-edge marketing trends as they are being invented
  • The strengths of different marketing tools and when best to apply them
  • How to apply branding concepts to big-picture corporate strategy
  • How to develop and present persuasive marketing plans

Apply to Hult International Business School - Boston Campus

Help us improve!

Answer a 5-minute survey about your education journey to help us serve you better. You’ll also get a chance to win P1,000 worth of prepaid load or Grab credits!

Answer a 5-minute survey about your education journey. Get a chance to win P1,000 worth of load or Grab credits!

Answer the Survey