The Communication Arts Program in Production is designed to introduce the student to the media – particularly print, film, radio, photography, and television. The specific objectives are: 

• To introduce the students to media history, criticism, and theory.
• To create an environment conducive to a practical experience of media production.
• To expose the students to the realities of Philippine mass media.
• To challenge the students to explore the developmental role of media in society. 

With these objectives in mind, the program in production consists of theoretical and practical courses. The regular LIA major is trained to integrate the following areas of production: photography, film and video, print, and broadcast.