Body Curious (Zuellig Family Foundation)

The Body Curious campaign is a collaborative project between Edukasyon.ph and the Zuellig Family Foundation (ZFF). The project focused on bringing sexual health awareness to the Filipino youth, normalizing open discussions about body exploration and sexual discovery.

The campaign was received well by its audiences. It delivered an average reach of nearly 3.7 million and generated over 1.6 million in total post engagements. 

The project was successful in converting interest into learning, evidenced by over 2,500 learners completing its modules. The campaign's top-performing content, a video titled "Andami Mo Rin Bang What Ifs?," utilized a Gen Z cast to effectively connect with the target audience. 

The project highlighted the readiness of the Filipino youth to engage with and discuss sexual health topics. While still seen as taboo, sex and reproductive health continue to be important topics of discussion inside Filipino households as the country continues to face increasing numbers of pregnant teens and people living with HIV.