#DrinkMoreWater (Pernod Ricard)

In 2023, Pernod Ricard and Edukasyon.ph joined forces to promote responsible partying and regular hydration among legal drinking age party-goers through #DrinkMoreWater campaign. The project had two main components: an on-ground activation and an online content campaign. 

The first collaboration took place during the 2023 UP Fair providing unlimited water for all attendees to keep them hydrated in all their activities for the entire week. Besides the free flowing water, the booth had games and free #DrinkMoreWater merch items. The total foot traffic of the booth reached over 8,000 foot traffic! But the party didn’t stop there because it was also happening online through a content campaign that ran the whole week across Edukasyon.ph’s and partner content creators’ social media accounts. It resulted in over 1.4 million organic video views and 3.9 million organic reach.

The second collaboration happened during the third quarter of the year. This time, Edukasyon.ph and Pernod Ricard collaborated with different student content creators to bring awareness further on responsible drinking and partying. The collaboration resulted in 232,000 organic video views and 342,000 organic reach across social media.