Globe Loyalty Program Masterclass

The Globe Business x Edukasyon.ph masterclass project that ran from July to August 2023 provided exclusive upskilling opportunities for Micro, Small, and Medium Enterprises (MSMEs). The core objective was to deliver specialized masterclasses and one-on-one consultations tailored to the needs of small and medium-sized enterprises.

The project was done as an exclusive virtual event and featured two high-impact sessions. The first, a “Digital Marketing Masterclass: Building Your Digital Brand,” drew 357 attendees and resulted in 21 clients moving on to personalized consultations. The second, a “Data Privacy Masterclass: Securing Customer Trust,” attracted 415 attendees, with 14 proceeding to consultations. 

Guest speakers for the masterclass include Nice Domanog, Community Manager of Canva Philippines; and Carlos “Titus” Manuel, Founding Chairman of the National Association of Data Protection Officers of the Philippines (NADPOP).

Key learnings from the project highlighted that simplifying focus topics and leveraging well-known Subject Matter Experts (SMEs) were vital for driving high attendance and engagement.