#ShareTheCare (pH Care)

The pH Care x Edukasyon.ph #ShareTheCare project empowered young Filipinas to become advocates for feminine health and hygiene (FHH). The initiative strategically combined extensive online outreach with direct on-campus activation to create a comprehensive and supportive educational environment.

The digital component drove massive awareness and engagement. It featured an online learning module and content campaign, which collectively reached more than 1 million Filipinos. #ShareTheCare microsite served as the central hub, where learners engaged with the feminine health and hygiene toolkit (Quest), achieving a strong completion rate.

Complementing the online efforts, the #CareU On-Campus Activation component created much-needed safe spaces for direct FHH discussions across three major Metro Manila schools: St. Scholastica’s College, Malate Catholic School, and St. Paul College Pasig. These activations successfully engaged almost 3,000 participants, who reacted positively to the speakers, the open dialogue, and the debunking of common myths.