Xcel Together (Converge)

Let’s Xcel Together campaign was launched to guide young audiences through a productive online learning experience and help them effectively navigate the digital space. The campaign strategically utilized digital content to achieve massive visibility and engagement despite the nationwide shift from fully online to hybrid learning.

It provided holistic learning that focuses on helping Filipino students see the relevance of the internet and to reconnect with their peers, themselves, and their school life in return for F2F or hybrid classes. It prioritized meeting students where they are — whichever current mode of learning they’re in (Online, F2F, Hybrid) and whichever mood they’re feeling right now about the new school year (via Mental Health & Productivity Tips) — and help them navigate their student life through the use of the internet and the plethora of available tools online.