The Bachelor of Science in Business Administration, major in Marketing Management, aims to train individuals to become marketing and management practitioners who will be able to:

• Develop and implement a comprehensive marketing plan for any type of product, service or business competently and guided by Christian values and ethical practices;
• Serve the greater good by creating innovative and beneficial products and services for the Filipino people;
• Utilize the marketing mix to solve marketing problems and identify marketing opportunities;
• Conduct marketing research and utilize marketing intelligence system in organizing people and resources to create value;
• Contribute to the economic development as responsible partners of the government and stakeholders through managing and/or establishing income generating centers where they portray the roles of strategic business partners and change agents and/or consultants, as entrepreneurs, or managers in government agencies such as those in trade and industries; and
• Impart and share expertise to those in the academe and those pursuing continuing professional development.

Program Outcomes

Upon completion of the Bachelor of Science in Business Administration major in Marketing Management, the graduate, who is trained in a culture of conscience, discipline, and excellence, with Filipino, Dominican, and Christian orientation, must be able to:

• Apply business knowledge, management concepts and ethical knowledge and skills to perform quality work and be a trailblazer in the marketing field;
• Continue to update himself/herself through professional affiliation, training, and further studies to acquire proficiency in international perspective;
• Manifest the value of Christian stewardship in creating new products and services beneficial to people; and
• Communicate effectively as a professional marketing and management practitioner.