If you are interested in advertising, promotions or communications, you should consider an integrated marketing communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. QUT???s Master of Business has been redesigned to ensure it meets the new quality assurance standards set by the Australian Qualifications Framework for masters by coursework programs. The learning outcomes of the course have been refreshed to provide you with a more engaging and real world learning experience. "For more information, please check out their official website here: https://www.qut.edu.au